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The Collaborative rebrands with renewed commitment to a sustainable, long-term healthcare system


The new logo and website signify a transformative era in healthcare innovation for the Beehive State through collaboration


Salt Lake City – Today, the One Utah Health Collaborative (the Collaborative) proudly announced the launch of new branding in an effort to re-establish its vision of affordable healthcare that improves the quality of life for all. The rebranding comes at a pivotal moment in the organization’s formative years.


“This new branding signifies our unwavering dedication to the idea that all Utahns have access to affordable, high-quality healthcare, regardless of income, race, ethnicity, gender, or geographic location,” said Jaime Wissler, Executive Director. “We know that it will take thoughtful communication and collaboration to reform Utah’s healthcare system, and this rebrand is just the beginning of our elevated efforts to connect Utahns and propel our mission forward.”


The Collaborative’s rebrand was strategically updated to emphasize statewide collaboration and includes:


New Logo — The new icon includes three conversation bubbles making up the shape of Utah, representing collaboration across Utah. The logo also emphasizes the beauty of the beehive state with green, yellow, and blue colors. 


Website RedesignThe new website was updated to elevate the look and feel of the organization’s critical work. Content is now more accessible and visually appealing for interested parties.


Messaging — The re-brand honed messaging to further clarify the mission, vision, and approach of the organization after its inaugural year.


The Collaborative invites the public, policymakers, healthcare professionals, and all stakeholders to explore the rebrand by visiting the updated website at uthealthcollaborative.org


About the One Utah Health Collaborative (the Collaborative):

In 2022, Gov. Spencer Cox launched the One Utah Health Collaborative (the Collaborative), a community-owned 501c3 nonprofit designed to improve the trajectory of health care in the state. Gov. Cox recognized reducing the growth of healthcare spending does not occur in an election cycle and set up a 15-year initiative. Since beginning operations in September 2022, the Collaborative has laid a foundation to reduce healthcare spending in Utah using a consensus-based approach with key leaders from the healthcare community. To get involved visit uthealthcollaborative.org.


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